11.1 Don't build a website that specifically targets search spiders,

I’ve already discussed the importance of creating content that your users are genuinely going to find interesting. If you have interesting content, you’llhave higher CTR and higher revenues.

With so many legitimate ways of creating revenue-generating content, you’reonly cheating yourself when you take a short-cut. You reduce your CTR andyou increase the odds of being banned by Google.

11.2 Don't build a website just to make money from AdSense.

The easiest way to produce genuinely interesting content is to producecontent that genuinely interests you!

You might feel that the more pages that you can throw up, the more moneyyou’ll make but if you can’t produce the sort of content that can competewith companies who produce genuinely good material, you’re not going toget the traffic or the revenues.

But there is plenty of topics that you know about and enjoy. That’s the kindof material that can give you money.It will also make earning that money a lot more fun.

11.3 Provide targeted content that will help Google Advertisers to

But writing about what you enjoy rather than what can help you earndoesn’t mean you should forget about using your content to bring youtargeted ads.

If you know that there are certain keywords in your topic that are worthmore, then you can certainly write about those. You can also make sure thatyou toss in plenty of keywords and headings to keep those ads targeted.

11.4 DON'T build a website specifically to target high value

Not all advertisers bid high on the same keywords.Just as it’s a bad idea to create more content simply to create more money, so it’s a mistake to focus on particular keywords tocreate lots of money!

If you are prepared to produce good content and want that content to includehigh value keywords, one VERY useful report reveals those high-valuekeywords. You can find it at: http://www.adsense-secrets.com/cashkeywords.html

If you want to aggressively build sites, another very useful tool you mightwant to look at is Top Keyword Lists.This is a 'plug and play' monthly membership service offering twenty-fivehigh-paying AdSense markets each and every week. With a simple pagegenerating application, you can turn out twenty-five sites quickly and easilyfrom each week's updates. If you prefer to spend a little more time buildingyour site with articles, they offer a unique keyword research tool that allowsyou to pinpoint the key phrases you should concentrate your articles on formaximum payout through AdSense. Read more about it at http://www.adsense-secrets.com/topkeywords.html

11.5 Websites that rank higher in a Google search (SERPS) will get a

I don’t know if that’s because Google just wants to reward sites who meettheir criteria for high search listings or because they assume that sites thatrank higher are going to have better users for advertisers than lower-rankedsites.

Most likely though, is that it’s all about content relevance. A toprankingwebsite is considered more relevant than a lower-ranking one. Sokeep an eye on your Google Search Ranking for your targeted search termsand work continuously to optimize your website. The upshot is that when you’ve created your site, you need to pay attention to search engineoptimization.That won’t only win you free traffic, it will also get you more money for thetraffic you receive.

11.6 Increase 'Readiness to Buy'

Advertisers prefer websites that qualify visitors for the purchase.Allow me to explain with this simple example: A search for "cell phones" canthrow up a page about the perils of cell phone radiation, a universityprofessor's treatise about messaging technologies and a buyer's guide thatcompares features and prices of top-selling cell phone models.

For an advertiser looking to target cell phone buyers, the buyer's guide offersthe most relevant (and therefore valuable) advertising space.

This is part of targeting your content.You want people to click on your ads. So do your advertisers.If you can keep your content focused on the products your advertisers areselling then you should be able to increase your CTR.

Of course, it’s also Google’s job to make sure that your ads match yourcontent, but if you’re writing about DVD’s it makes sense to produce contentthat encourages people to buy DVD’s because those are the sort of ads youknow you’re going to be served!

If you were writing about homebuying, you can be sure that you’d get adsabout mortgages and real estate agents. Put up pages about finding the rightmortgage or how to pick a real estate agent and not only do the ads lookeven more relevant, they’ll also appear more attractive.

11.7 Don't cut corners. Watch out for typos, amateurish layouts,

Users expect to reach professional websites. Those are the ones they spendthe most time on and pay the most attention to. Those are also the ones thatGoogle rewards the most.It pays to put effort into improving your website.

It pays to have a gooddesign and a site that’s attractive and well-maintained.