11.3 Provide targeted content that will help Google Advertisers to

But writing about what you enjoy rather than what can help you earndoesn’t mean you should forget about using your content to bring youtargeted ads.

If you know that there are certain keywords in your topic that are worthmore, then you can certainly write about those. You can also make sure thatyou toss in plenty of keywords and headings to keep those ads targeted.