11.1 Don't build a website that specifically targets search spiders,

I’ve already discussed the importance of creating content that your users are genuinely going to find interesting. If you have interesting content, you’llhave higher CTR and higher revenues.

With so many legitimate ways of creating revenue-generating content, you’reonly cheating yourself when you take a short-cut. You reduce your CTR andyou increase the odds of being banned by Google.